Jul 31, 2022
In General Discussions
This Asana content calendar allows Taru Bhargava at Genbook to use colour-coded tags on every content piece and have threaded conversations with her team about each calendar entry. Taru plans content at least six weeks in advance to make sure the team can keep its twice-a-week publication cadence, and reviews and updates the calendar every week to check on the progress of individual pieces. You could use a similar format if you’re publishing frequently and need to keep track of multiple pieces, and contributors, in one place. 6. A multi-tab marketing calendar This multi-tab content calendar is what Justin Dunham uses at Ercule to keep track of all content activities in his marketing team, including events and webinars. The overview “Calendar Output” on the left is auto-populated based on what’s added to the other tabs in the spreadsheet. If you manage a complex marketing machine with multiple assets being created at all times, you can download this template of Justin’s calendar and play around with it. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. 3 final pro tips to help you get the most out of your content calendar I’ve been working with content calendars for a while now, and here are three things I learned through trial and error that I wish I had known sooner: 1. Iterate your calendar The first version of the content calendar you create is unlikely to be the one you use forever. As your team grows and/or your content needs change, you may find yourself outgrowing your current system and maybe even needing to move to a different tool. Bear this in mind and don’t aim for perfection from the start: start from something functional that can help you for the next 2-3 months, and keep tweaking and improving as you go. 2. Always have a buffer When you’re working with multiple people, things will go wrong, delays will occur—and you should always plan for that. Identify any potential bottlenecks and issues and account for them: for example, anticipate that external contributors might be late with their submissions and plan in extra time to account for unforeseen delays. 3. Quantity ≠ quality While it’s tempting (and easy) to over-fill your calendar and feel good about being busy, shipping a lot of content is not necessarily the most efficient way to reach your goals. This is particularly relevant if SEO is part of your content strategy, as Ahrefs CMO Tim Soulo shows in this video debunking the “publish more often” myth.