While IGTV may not be coming for the YouTube crown anytime soon, the potential to supplement your brand's presence on Instagram with videos tailored specifically for your followers means it has real staying power. For video marketers, that means getting started with an IGTV channel as early as possible. When thinking about the stories you'll tell on your brand's IGTV channel, keep the following in mind: Reach, reach, reach : If someone is watching your brand's IGTV buy email list channel, they're also likely following your brand's Instagram account. This means that they already have an idea of ​​who you are and what you stand for. Your IGTV strategy should aim to go the extra mile. Clearly expressing your brand values ​​and mission through video and aligning with the rest of your social media content strategy. Video Length: With IGTV, you have 60 minutes per video to drive your brand story forward. On smartphones in 2018, long videos (20-40 minutes) and ultra long videos (more than 40 minutes) had completion rates of 57% and 45%, respectively. Now buy email list is the time to start thinking realistically about investing in long-form video storytelling, and IGTV is proving to be a great avenue to explore this. Organize your channel: Unlike Instagram stories, IGTV videos will stay visible until you decide to delete them. Make sure you don't overlook this. Regularly re-evaluate buy email list what is posted on your channel to ensure your overall message aligns with your current IGTV and brand strategy. If a video no longer aligns with your current brand message, delete it A video is a video, right? Not always. Of course, there will be some overlap between the brand stories you tell on IGTV and YouTube. However, your video strategies for each channel should have clear distinctions. How and where people consume videos from YouTube and IGTV are different. Make sure your strategies for both channels reflect this, considering who you're talking to and how they discover your content. For more stories like this, subscribe to the Content Standard newsletter .