Jun 18, 2022
In General Discussions
Building a membership business from 0 to 1, how would you go about it? I received a message from a friend, saying that I have recently received a Whatsapp Database new product, and I want to start to increase member income. I want to know how to do this from 0 to 1. I've been too busy with other things recently, and I don't know if I can still help this classmate, but I also take Whatsapp Database this opportunity to share my own experience. 1. Clarify the role of members Before we talk about the operation of membership, we need to know that membership is just a packaging method for selling services, not a specific commodity. To put it simply, when a user buys a membership, does he consider "membership"? What he really considers is the various Whatsapp Database rights and services attached to the membership. Such as ad-free, such as VIP pictures. Therefore, in essence, mining Whatsapp Database resources such as advertisement-free and VIP pictures is a commodity, and members are just a means to package them together for sale. In the membership system, products such as advertisement-free and VIP pictures will be classified as "payment-driven", that is, the user is motivated by what service to . Activate the membership. "What do you sell?" "Sell Image Resources" "How to sell it?" "Not retail, packaged as a member and sold on a monthly basis" So Whatsapp Database based on the above understanding, what do we need to consider before becoming a member? Roughly as follows. 2. Understand the commercialization model of the product As soon as many Whatsapp Database people received the leadership task and said to be a member, they immediately started to make various plans for membership. But in fact, the different forms of product commercialization will have a considerable impact on the positioning, structure and marketing methods of member businesses.