Jun 12, 2022
In General Discussions
At present, if brand merchants want to drive traffic executive listgrowth, they will generally adopt a business model that combines online and offline. Among them, WeChat mini-programs rely on the WeChat ecosystem and have certain convenience executive list and user base. The growth of Luckin Coffee’s user scale is also inseparable from the construction of WeChat mini-programs. The author of this article disassembles and analyzes the customer acquisition and fission of Ruixing Coffee’s applet, let’s take a look. Morning rush hour, office, study room... Young people are gradually letting coffee. With the continuous increase in the frequency executive list of young people drinking coffee and returning to the drink itself, coffee has become a "life-sustaining water" for the down-to-earth spirit. In 2017, Luckin Coffee came into being, adopting a new Internet retail business model with "online + offline" simultaneous operation. In the four years of growth, Luckin has more executive list than 5,200 stores nationwide, and its cumulative consumer users have reached 5,200. exceeded 75 million. It has set a record of "opening a new store every 10 days". So how did Luckin Coffee achieve the explosive executive list growth of consumer users? Next, we will analyze the customer acquisition and fission of the Ruixing Coffee applet . 1. Mini Program Customer Acquisition Entrance 1. WeChat search We can executive list see that when we search for the keyword "Luckin Coffee" in the WeChat search bar, the mini-program search item will appear first in the search results. The search weight of the applet in WeChat is very high, and the page of the applet .