It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer Special leads success and another to invest in it. What does an investment in customer success look like? It starts with education. This blog covers three ways to ensure your education program empowers your Special leads customers: 1. Education Is a Continuous Process Think of education and certification as a continuous process.
Even if your customers have completed a set of courses and earned Special leads a certificate, their learning shouldn’t end. It’s not just about your customers learning a product’s features and functionality; it’s about them knowing how to use what they have to excel in their roles and reach–or exceed–their goals. For example, Marketo customers don’t simply want to learn how to Special leads use our platform for the sake of being certified Marketo users. They are interested in being the best marketers they can be and staying at the top of their game in Special leads terms of the latest trends and techniques.
As such, it’s important for us to continuously improve our education Special leads courses to provide them with ways to grow their knowledge. By helping your customers expand their knowledge in many directions, you will help them to better adopt your product and advance their careers. 2. Education Should Be Customer-Focused As you’re developing or enhancing your education program, don’t make the mistake of creating courses based on your idea of how someone should use your Special leads product. Listen to your customers to make sure your program reflects how they plan to leverage the tools they have.